UNDERNEATH IT’S STILL LEVI’S

Levi’s® introduces its Spring/Summer 2026 men’s socks and underwear campaign with a confident new statement: Underneath, it’s Still Levi’s®. The campaign reveals the brand’s unmistakable spirit in its underwear and socks—delivering the same craftsmanship, comfort and authenticity that define the Levi’s® denim.

The idea is simple and instinctive. Chances are, you’re wearing your favorite jeans. And most likely, they’re Levi’s®. And underneath? It’s still Levi’s®. The SS26 campaign positions the Levi’s® socks and underwear as the starting point to every outfit – because quality should not stop at what’s visible.

Captured in authentic, mid-change moments, the campaign imagery spotlights a cast of modern change-makers: Blake Nunn, surfer and skater; Akin Jaye, model and photographer; and Vincent Rayvon, model. Each brings his own perspective and lived-in confidence to the frame, embodying individuality with relaxed, effortless energy. Detailed textures, natural movement and spontaneous framing place the focus on superior fit and craftsmanship—proof that Levi’s® quality stays true, no matter what’s on top.

The collection combines everyday comfort with considered construction. The underwear assortment features anti-roll waistbands inspired by the emblematic Levi’s® denim, cotton stretch fabric, a dual-layer 3D pouch and no ride-up leg openings. The socks range includes comfort tops, natural fit construction, reinforced heel and toem, and mesh ventilation for breathability. Each design reflects the brand’s commitment to durability, functionality and ease. 

Rolling out across digital, social, retail and out-of-home and media channels, the campaign pairs bold, clean visuals with conversational storytelling and clear branding. From hero imagery and video content to in-store activations, Underneath, It’s Still Levi’s® reinforces a simple truth: Levi’s® is not just what you show the world—it’s what you wear closest to you. 

The Levi’s® Socks & Underwear collection is available online and in select stores.  

High Res campaign images can be downloaded here.

High Res packshots can be downloaded here.